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In our opinion, focusing on one chosen business goal makes the brand close its path to expansion and success. That’s why the implementation of multi-faceted actions in various fields has always been such an important element of Indigo’s development strategy.
We’ve been operating simultaneously since the very beginning – through continuous development of the highest quality products, creation of a distribution network in Poland and worldwide, and the growth of the staff representing us. And the effectiveness of the actions taken and this polyphonic strategy is impressive. Examples?
We select the most talented nail artists and allow them to develop and succeed on an unprecedented scale. We provide the necessary materials and support at every level – training-related, mental and financial. Our artists take part in all major nail design championships in Poland and around the world. Effects?
The nail artists working for the Indigo brand are multiple medallists who win the highest distinctions and probably the most awarded staff in the world.
Only this year the Indigo Master Team has won: 31 medals in Estonia, 16 in Katowice, and over 100 in Madrid and London, alongside 14 in Bulgaria, 11 in Gdansk, 7 in Norway – the numbers are impressive and speak for themselves. The Indigo Master Team has won a record number of 939 medals in just a few seasons! Thus, when the list of trophies included 930 items, we broke the old and set the new Polish record in the number of awards and distinctions in the cosmetics industry!
It’s much more than just medals
The relay of development continues – the best nail artists achieve the status of Instructors and introduce their charges to the world of the highest quality nail design services. This is how the brand’s power grows, as well as its reputation and recognition, associated through joint efforts with quality at the highest world-class level.
Mandatory training, which must be completed by everyone running an Indigo salon, ultimately leads to a situation in which the customer uses the services of the best qualified staff working on high quality products, which together become a guarantee of satisfaction and allow to establish a long-term and trust-based relationship.
The gain is indisputable: the brand enjoys recognition and respect, the participants of championships have the opportunity to develop and improve their skills, customers get the highest level of service, and new standards of operation and work are introduced into the cosmetics industry.